We were approached by Taylor Global, Inc, a national PR firm, on behalf of Kimberly-Clark and asked to help them promote breast cancer awareness. We do support breast cancer awareness (as evidenced by our donations via our apparel sales) so we gladly agreed. We have included the news release below:

Kimberly-Clark?s Viva Paper Towels and Huggies Baby Wipes Come Together to Support Breast Cancer Awareness Month.

Donation and special packaging will support breast cancer research and awareness programs.

NEENAH, Wis. (Sept. 18, 2008) ? Kimberly-Clark Corporation?s Viva Paper Towels and Huggies Baby Wipes have joined forces to help fight breast cancer during October ? Breast Cancer Awareness Month ? by donating as much as $450,000 to breast cancer research and education.?

?Having Viva Paper Towels and Huggies Baby Wipes simultaneously supporting unique breast cancer programs is a first for Kimberly-Clark,? said Laura Keely, director of Kimberly-Clark\’s consumer promotion marketing. ?The massive impact of breast cancer, which affects more than 200,000 women and their families each year, inspired the brands to raise both funds and awareness.?

As part of the Viva Paper Towels program, the brand will donate $.10 for each package of paper towels purchased at select retailers across the country during the month of October. Additionally, the Viva brand will donate $5.00 for each new consumer who becomes a member of its online Viva Diva Caf? at www.vivadivacafe.com. Collectively, the Viva brand will donate a minimum of $125,000 up to a maximum of $200,000 to The Breast Cancer Research Foundation (BCRF).

Huggies Baby Wipes is conducting a two-part program. The brand will donate $.20 for each Huggies Baby Wipes Gentle Care Sensitive tub featuring the Komen graphics purchased between Sept. 15 and Dec. 31, 2008 at select retailers. Additionally, Huggies Baby Wipes will donate $1.00 for each specially marked Gentle Care Sensitive refill box purchased at Sam?s Club through the end of the year. Through the two programs, the Huggies brand will donate between $150,000 and $250,000 to Susan G. Komen for the Cure.

The brands? donation will support two of the nation?s premier breast cancer organizations: The Breast Cancer Research Foundation and Susan G. Komen for the Cure. These organizations provide critical funding for medical research and offer education and awareness programs.?

In addition, beginning today and continuing throughout October, Kroger will display specially marked packaging of Viva Paper Towels and Huggies Diapers featuring the inspiring stories of two Kimberly-Clark employees and cancer survivors. Anita Banjak and Brenda Nelson will be featured on select Viva
Paper Towels and Huggies Diapers product packaging respectively.?

Keely added, ?We hope these stories will inspire women to take an active role in the fight against breast cancer in their local communities and serve?as a reminder to get screened.?

You can find the original news release and more details on Kimberly-Clark’s site.

We would also like to invite you to help us raise donations for Breast Cancer Research by purchasing official MTAH branded apparel.